Magma-IDEA is a product for analyzing information that allows (non-technician) users to generate the information on demand, with no need to program.   
The concept that best defines this product is its userfriendliness and its power to manage large volumes of online information.   

This product provides the user with a tools suite to analyze the information stored in the database in different formats, such as:   

1. Record grids and lists
2. Cubes
3. Diagrams
4. Key Values (special indicators)   

Everything in just one product  

Each one of these modalities provides the tools to manipulate and analyze the information in the easiest possible way, intuitively and naturally.  The product aims at different types of users, from the one who must review the operative information for control purposes to the management user that needs a global vision of the company reality.   

One of the aspects that differentiates this module as regards equivalent products in the market, known as BI, Multidimensional Analysis, Data Wareahouses, etc., radicates in the way of generating the information.   
Usually, these types of applications pre-process the information and generate one in an instant, for it to be analyzed. Besides, they require a staff specialized in the design and control of such processes.   
In Magma-IDEA, the information is generated in Real Time and then the power and memory of each PC is used to perform the analysis without interfering with the other system users.